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The ESG Technology Dilemma

As Environmental, Social, and Governance (ESG) regulations tighten and evolve, companies across sectors are scrambling to build the digital infrastructure needed to remain compliant, reduce risk, and communicate progress credibly. The pressing question many face is this: should we build our own ESG solution in-house, or buy a ready-made one like Briink?

At first glance, building a custom ESG solution may seem like the ideal path to tailor workflows, control data, and retain flexibility. But this perceived control comes at a steep cost in time, talent, compliance risk, and scale. With increasing demands from frameworks like CSRD, SFDR, and EcoVadis, the case for buying an ESG solution built for this moment is stronger than ever.

Let’s dive into the key factors that ESG leaders should weigh when considering build vs buy, and why Briink offers a faster, safer, and more cost-effective alternative.

1. Speed & Scalability

Regulatory deadlines wait for no one. CSRD Phase 2 comes into effect in January 2025, bringing with it mandatory sustainability assurance for nearly 50,000 EU companies. Building an in-house solution from scratch could take months, even years. Meanwhile, Briink is live and ready to scale with your data needs now.

Briink ingests and processes large volumes of unstructured ESG data — including PDFs, web content, and supplier documentation — in seconds. What takes internal teams weeks or months to analyze can now be done in minutes.

2. Regulatory Accuracy and Domain Expertise

Generic large language models (LLMs) aren’t equipped for the intricacies of ESG disclosure. Briink’s models are trained specifically on ESG frameworks, delivering up to 30% higher accuracy than off-the-shelf AI tools. They are aligned with current regulatory requirements (e.g., CSRD, ESRS, SFDR, TCFD) and continuously updated as those frameworks evolve.

An internal build would require access to regulatory experts, machine learning engineers, and training datasets — a daunting and costly endeavor. Briink has already done this heavy lifting.

3. Transparent Outputs & Audit Readiness

Briink doesn’t just generate answers — it cites sources directly from your uploaded documents, enabling transparency and traceability. This is crucial in an era of heightened scrutiny over greenwashing and ESG assurance.

In-house tools often lack this level of defensibility, which puts compliance teams at risk when facing auditors or regulators.

4. Security, Compliance & Trust

Briink is SOC 2 certified, GDPR-compliant, and a certified B Corp. Our platform supports secure enterprise-grade deployments, with robust data protection protocols that exceed what most in-house tools can guarantee without significant investment.

We also align with the EU AI Act’s transparency and safety principles, giving compliance teams peace of mind.

5. Hidden Costs of Building

Building a custom ESG solution may seem cheaper upfront, but hidden costs quickly accumulate:

  • Recruiting and retaining AI/ESG experts
  • Infrastructure and cloud expenses
  • Continuous model training and legal updates
  • UX/UI design for internal tools
  • Ongoing maintenance and support

Briink’s platform costs roughly half that of large ESG data providers, while offering a ready-made, battle-tested experience.

6. Continuous Innovation & Upgrades

Briink is not static. Backed by a recent €3.85M investment, we are building the next generation of ESG AI agents designed to scale regulatory reviews and data classification. As a user, you benefit from ongoing feature updates, model improvements, and access to emerging ESG frameworks.

With an in-house solution, every upgrade becomes another project.

7. Proven Results at Scale

Briink is trusted by sustainability teams at Holtara, Continental AG, and Lightrock, among over 40 enterprise clients. These organizations rely on us to automate ESG data reviews, streamline supplier assessments, and prepare disclosure-aligned reports.

Why build when the best teams already buy?

8. Balance Between Automation and Control

Unlike some ESG solutions that are opaque or overly rigid, Briink allows teams to:

  • Edit and regenerate answers
  • Choose templates aligned to different frameworks
  • Review citations and sources
  • Customize workflows

This ensures the right balance between efficiency and oversight.

Side-by-Side Comparison: Build vs Buy


Criteria Build Buy Briink
Time To Deploy 6-18 months Days
Compliance Accuracy Requires experts ESG-trained AI models
Regulatory Updates Manual effort Handled by Briink
Source Transparency Limited Built-in with citations
Audit Readiness Risky High
Cost Over Time High & variable Lower & predictable
Innovation & Upgrades Infrequent & expensive Continuous
Team Burden Heavy on resources Light & scalable

Conclusion: Don’t Build Alone. Buy Smarter.

In today’s ESG climate, speed, transparency, and compliance are everything. Building an in-house ESG AI solution may give the illusion of control, but it rarely delivers the efficiency, accuracy, or assurance modern ESG teams require.

Briink is purpose-built for this regulatory moment. We help teams scale up faster, report with confidence, and free up resources to focus on what matters most: improving your company’s impact.

Get started with Briink today! Book a demo or try our ROI calculator to see how much you could save.