From Buried Data to Sharper and More Impactful Brand Narratives

21gramos, a Spanish sustainability and communication B Corp consultancy, helps organizations turn ESG strategy into clear, credible narratives. Its team works across reporting, stakeholder engagement, and purpose-driven communication, combining ESG expertise with its own Marcas con Valores® methodology to align sustainability performance with the way companies tell their story.

To do that well, 21gramos' consultants need to know exactly which facts, proof points, and data hold up, for their clients and for the competitors they're benchmarked against. That's where Briink comes in.

The challenge: finding what matters in buried ESG data

Before working with Briink, 21gramos' consultants had to manually dig through client and competitor disclosures to identify the strengths, proof points, and demonstrable data that could support an accurate brand strategy. With sustainability information spread across long reports, filings, and websites, surfacing the details that actually mattered, and trusting they hadn't missed something. This took time the team needed for higher-value strategic work.

The solution: AI-powered ESG research

Working with Briink, 21gramos translated the ESG frameworks it already relies on, including B Corp (B Lab standards) and the European Sustainability Reporting Standards (ESRS), into specific, reusable research templates layered on top of its Marcas con Valores® methodology.

Using Briink's AI questionnaires, 21gramos' team now runs:

• ESG screenings across multiple client and competitor documents at once
• Competitor benchmarks to see how a client's disclosed performance compares
• Personalized research templates tailored to each engagement's frameworks

With support from Briink's team, 21gramos' consultants sort and prioritize the data that matters in a fraction of the time it used to take.

The results: time back, and a clearer evidence trail

• Faster research: gaps in buried information surface quickly, with prioritized recommendations feeding straight into 21gramos' decision-making
• More traceability: every data point comes with a clear source trail, so consultants can defend and reuse it with confidence
• More time for strategy: freed from manual document review, 21gramos' professionals spend more time building precise, tailored solutions for clients